Choomi Cookies are incredibly chewy, toasty, but soft inside coconut macaroon-style cookies created by Peter Zinn, chef/owner of Portland’s Po’ Boys & Pickles restaurant.
Like many budding entrepreneurs, Zinn has great vision but, for now, a limited marketing budget. Table Arts put together a small but focused new product launch. The strategy included hitting media in his regionally distributed markets but also going national to print media with a built-in interest in his artisanal, Maine-made, small-batch product.
Out-of-the-box extra? Getting a package of his cookies into the swag bag of the Patrick Dempsey (Dr. McDreamy of Grey’s Anatomy) family and the world-class professional cyclists coming to participate in the 2013 Dempsey Challenge to fight cancer.