Bartlett Maine Estate Winery, inspired by the role of rum, rum runners, and sailing ships in the best New England tradition, have created Rusticator Rum, distilled in small batches from organic molasses and aged in French oak barrels for two years. (A “rusticator” is the 19th century name the locals gave to the rich city dwellers who would invade for a few months every summer, doing no good job of work other than sunbathing and dancing at parties.)
When Bob and Kathe Bartlett were ready to launch their Rusticator Rum, they turned to Table Arts Media. First, we wrote, photographed, and designed a press package capturing the story of the rum. Then, with our Nothern New England connections we:
— got their beautiful bottle out there above the well and featured in drink specials in restaurants all over Maine from 555 to Eventide Oyster Bar to Fiddleheads to El Camino and Portland Hunt and Alpine Club.
— got Rusticator featured in a showcase cocktail at the 2013 Maine Fare Farm-to-Table meal
- got great coverage in the regional media, including a Joe Ricchio Instagram mention and piece in Boston Dig